Silai is an Ahmedabad based brand, found and owned by Ashima Gupta. She operates out of her workshop in Narangpura and supplies to various e-commerce websites, retail houses as well as various fairs and shows around India. As a part of a paid project, I was hired for styling and make up. Starting all the way from a pre-launch to the main launch of the Festive Campaign 2018 line (October 2018), we did the graphics, photography as well as styling and post-production.
The Campaign again revolved around ‘Koi’ fishes, as design line was inspired from Koi Ponds. The campaign was hence, named ‘A Tale of Koi’.