about me...
It’s all about bringing a cognitive visual to life.
I graduated as a bachelor from the National Institute of Fashion Technology, under the course of Fashion Communication. After four years of rigorous training about what fashion in media really means, I learnt a lot about styling, art direction, photography, graphic designing as well as video production.
Out of these, I was most keen on fashion film studies.
And so, for my Masters, I got a degree from University of the Arts London, London College of Fashion under the course MA Fashion, Film and Digital Production. After about 2 years in the industry and 7 years of creating content, I've formulated a way to go ahead.
I've realised that one can only create strong content if one knew what they wanted to show, with a conscious thought of what not to. This is a rule that I’ve followed religiously through my career, and something that really helped me become a strong visualiser.
My Core Strength
The unique element in my work is cultural sustainability. I believe there is an authentic story in every culture, and I strive to tell it in the most nostalgic way, through the use of striking visuals.
Area of Expertise
Though I am well-versed with every aspect of communication design and marketing, my area of expertise is photography and film. I believe that short form film content is the ultimate game changer.
During her (Rachana) course of employment, she whole-heartedly contributed towards the development of our new prêt luxury fine jewellery brand, MOI by Aurus Jewels. She has been a part of the core team to decide the brand language, packaging and most importantly, the content for social media and website.
Kunal Shah, CEO, Aurus Jewels and Moi