EPHEMERAL
Ephemeral was a personal initiative within a collaboration with my classmate, Prachi Sethi. The approach was an amalgamation of art and commercial videography- an effort to make a fashion film, with an indirect storyline.
This video was shot in the Old City of Ahmedabad, a ruined location, along with the model- Khushi Agarwal.
Photography: Prachi Sethi
Concept, Make Up, Styling: Rachana Shete
Words: Rachana Shete
Model: Khushi Agarwal
Assistance: Avi Agarwal
This was the first fashion film I ever directed, styled and conceptualised.
“Fragments of memories,
Form skeletons of bubbles…
Some big, some small,
Some for us, some for her.
A touch to break the mirage,
A needle to end the reverie.
To wait for someone,
Or arise from a dream.
It’s all, but, that moment,
That anticipates the shift.
From slow to fast,
From fore, to rewind.
That one moment is, but,
Ephemeral, in time ”
FILM
