Ephemeral was a personal initiative within a collaboration with my classmate, Prachi Sethi. The approach was an amalgamation of art and commercial videography- an effort to make a fashion film, with an indirect storyline.
This video was shot in the Old City of Ahmedabad, a ruined location, along with the model- Khushi Agarwal.
Photography: Prachi Sethi Concept, Make Up, Styling: Rachana Shete
Words: Rachana Shete Model: Khushi Agarwal Assistance: Avi Agarwal
This was the first fashion film I ever directed, styled and conceptualised.
“Fragments of memories, Form skeletons of bubbles… Some big, some small, Some for us, some for her. A touch to break the mirage, A needle to end the reverie. To wait for someone, Or arise from a dream. It’s all, but, that moment, That anticipates the shift. From slow to fast, From fore, to rewind. That one moment is, but, Ephemeral, in time ”